AI Dream Home
Deliverables
Concept Development
AI Powered Experience
Image Generation
Image Understanding
Brand Safety
Year
2023
Year
2023
Overview
Realtor.com® is one of the top real estate marketplaces in the U.S., but the brand wasn’t getting enough credit as an industry innovator. They came to us to help them use AI and their extensive listing data in a way that would capture people’s attention and drive more users to the platform.
Approach
Visualize your dream home. Find it for real.
We saw an opportunity to showcase Realtor.com’s tech innovation and massive real estate database in an exciting new way.
We proposed building an AI-powered tool that would let people visualize their perfect “dream home” by describing or sketching their ideal home.
The tool would then generate images of the dream home and instantly find visually similar listings on Realtor.com for the user to explore.
Solution
DreamHome was designed to bridge the gap between imagination and reality in home searching. Users could input a description or sketch of their ideal home, and DreamHome would utilize generative AI to visualize this dream home. Leveraging computer vision AI, the tool analyzed the aesthetic attributes of the generated images and used search AI to match these attributes with similar listings from Realtor.com's vast database.
AI-Powered Visual Search
Every time you generate a home using AI Dream Home, an AI algorithm finds real homes on Realtor.com that look just like it.
Powered by an ensemble of AI.
Embeddings
Image embedding are used to index all of the 10m+ active listings on Realtor.com’s platform.
Image Search
A classical AI algorithm leverages image embeddings to find real listings that look just like your AI-generated dream home.
Image Generation
An image generation model is customized to render homes in a signature 'dream home' style.
Brand Safety
A large language model monitors inputs to the tool to ensure outputs are safe and aligned with brand values.
“In what’s believed to be a first of its kind, AI Dream Home allows buyers to enter a simple prompt or description of their dream home before the AI platform searches all listings on realtor.com to find properties that match.”
Conclusion
The DreamHome project set a new benchmark for engaging and interactive user experiences in the real estate industry. By effectively leveraging AI, Realtor.com was able to showcase its innovative capabilities, driving significant user engagement and reiterating its position as an industry leader. The success of DreamHome paves the way for Realtor.com to continue exploring innovative digital experiences that highlight their unparalleled real estate data and tech expertise
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