Dreamkeeper
Deliverables
AI-Powered Experience
LLM Customization
Text To Video
Brand Safety Aligment
Year
2022
Year
2022
Overview
Atlassian wanted to showcase the power of technology and collaboration to make the impossible possible. In partnership with Droga5, Active Theory, Stability AI, and leading dream scientists from Harvard and MIT, we embarked on a journey to create Dreamkeeper—a pioneering AI-powered web application designed to preserve and animate the complex narratives of dreams.
Approach
Visualizing the world’s dreams with AI.
Dreamkeeper, is an AI-powered web app that preserves dreams as surreal animations. Dreamkeeper represents the culmination of interdisciplinary collaboration, combining AI, UI/UX design, and the insights of dream researchers.
Users engage with the application by entering descriptions of their dreams, which are then processed by an ensemble of generative AI models, resulting in surreal video animations that visually embody the essence of each dream.
Dreams are collected in a communal, AI-organized dream-scape where users can explore each other's dreams, discover similar dream patterns, and expand the collaboration over time.
Crafted with the dreamiest technology
AI-Powered Dream Journal
Through our work with Dream Scientists we we’re able to use customized AI models to help you recall your with visual detail.
Text to Video
A pipeline featuring state of the art AI image and video models enabled us to interpret the user’s dream as a surreal animation.
Exploring Similar Dreams
By feeding submitted dreams to an AI embeddings model, we enable you to travel through an infinite landscape of similar dreams.
Brand Safety
Powerful AI-powered safety filters were setup and customized to prevent unwanted inputs or outputs from being generated.
“The Dreamkeeper is an immersive website that uses AI to turn people's dreams into shareable visualisations they can hold onto forever.”
Conclusion
Dreamkeeper helps demonstrate what is achievable when technology meets human creativity. By enabling users to capture, share, and explore their dreams, we have opened a window into the collective subconscious, making the impossible not only possible but palpable.
As the first public example of text to video launched by a brand, Dreamkeeper points to a future where the boundaries between AI and humans become increasingly blurred, enabling new experiences that are simultaneously personalized and communal.
Collaborators: Droga5, and Active Theory
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