Stepping Up To The Plate
We designed combined Google Cloud’s data science and machine learning capabilities with Generative AI to create real time content to engage fans during All Star Weekend.
AI System Design
We developed an AI pipeline that constantly read the pulse of the live game.
Our tool crunched through batting histories, weather data, and stadium topography to model likely home run trajectories in real time.
Real Time Predictive Creative
Every line was generated in seconds using Google Cloud’s Vertex AI, a highly complex and accuracy-dependent task that would be impossible alone.
Prediction down to the seat
Using the power of machine learning, we could calculate where the ball would likely go in the event of a homerun, down to the specific seat.
“Human-In-The-Loop” QA
Each message passed through an on-the-ground team reviewed, lightly edited, then pushed to jumbotrons, scoreboards, and screens throughout the stadium.
Game Intelligence Hits The Road
In the days leading up to the game, we used the same stats-fueled engine to power mobile billboards around the city, generating surprising insights about the all star lineup for fans.
Headlines were crafted using real-time data while our truck drove around the city, including player data, traffic patterns, and local landmarks.
A fan experience that only Google Cloud could provide
“It’s a creative double play — and given the sheer breadth of statistics across the league and speed of execution during the event, we only could have pulled this off with the help of AI.”
— Hussain Chinoy, Technical Solutions Manager for Gen AI, Google Cloud