Founded in 2021 by Paul Aaron and Rick Barber, Addition unites decades of experience from Silicon Valley, leading AI research institutions, and top digital and advertising agencies.

Our ongoing goal is simple: to help usher in a new and improved era of communication by transforming brands with the power of generative AI technologies.

Since then, we have partnered with many of the world's leading brands to create AI tools, experiences, and content solutions that solve problems for people in previously unimaginable ways.

We take a full-service approach, meeting you where you are and guiding you through every stage of the process, from initial consultation and pilot projects to full-scale implementation and beyond. This is made possible by our talented team of best-in-class AI experts spanning diverse disciplines, including strategy, architecture, content design, and AI engineering.

Underpinning Addition is a flexible and adaptable technology stack that employs the latest frontier models while seamlessly integrating with your existing enterprise infrastructure. This level of reusability and customization allows us to work faster and smarter, empowering our clients to keep pace with the rapidly evolving generative AI landscape.